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Advertising in the Chipdir

Rate Card

Latest news

Before studying the text below too carefully: For the second halve of 1998 most of the best ad stock in the ChipDir has already been sold to 'Partminer', so feel free to email me to ask if anything is still available. They also want an option on the first halve of 1999...

Cost per ad-view

Although a rate of $0.02..$0.04 per ad-view should be normal for a site with such a selected audience like this I'm targetting for $0.02 or even less for bulk ad's. This is among other things to compensate for the lack of exact statistics and because the ChipDir is updated and mirror in versions, so ad runs must be quite long.
A 15% agency commission is discussable.

Duration of the runs

First you'll get a free trial on the Xs4all site only to test your ad and reader reactions etc. After that you need to commit yourself for a longer period. Six months minimum. Payments should also be done per six months or a year or more.

Size

Banners should preferably be 468x60 pixels and smaller than 7..10 Kbyte. It's discouraged to use animated GIF's and if you must, please make sure they end after a couple of loops or seconds. Please also make sure that your ad's use the 'netscape palette' as much as possible.

Traffic

The combined mirror sites have a traffic of about 100,000 visitors per month (199807) and about 300,000 HTML page views per month. There are about 30 mirror sites world-wide.

Statistics and auditing

Exact statistics are not available accept from some of the (independent) mirror sites. Advertisers are adviced to have the ads link to a separate page of their own so they can determine their own number of click-through's and preferably resulting sales when relevant. On request a jump-through page in the ChipDir itself can be created from which limited statistical information will be available, this is however not a good method and is preferably only used during the trial period.

Audience profile

This hasn't been fully determined yet, but probably it's 95% males of age 20 to 50. Including electronics designers, electronics repair people, chip traders, programmers, teachers, students and hobbyists.
The ChipDir is used in all corners of the world where people are at least a bit capable of reading English, but probably still 60% to 70% of the visitors are within the USA and Canada. And halve of the rest in Europe.

Price per page

When you want to advertise in the ChipDir, you will need to pick location's from this ratecard list.
This list is based on the statistics of the Xs4all site and the assumption that the world-wide statistics are at least five times as high as those. It's currently probably more like a factor 6 to 8. The prices in the list are based on a rate of $0.02 per ad-view. Assuming that the ad's will be on the tops of the pages. (For lower positions on the pages the amounts gradually decrease to 25% or such.)
For each directory are given:

The amount for the index page.
The amounts for each individual page (that had at least a minimalnumber of visitors).
The total number of visitors for all files in the given directory.

Please consider that a lot of people will see the index page AND* one or more of the subpages, so you may want to choose only the index page or all the subpages. To achieve a repeated impact, choose both.
For the chip manufacturer pages, please realize that a lot of people jump directly to the manufacturer of their choice and won't see an ad at the top of the page. It may be smarter to advertise around big manufacturers like AMD, Intel, Motorola, NS, Philips, Siemens and TI for example, especially when you cater to their audiences in particular.

Discounts

Whenever someone doesn't pay full price another advertiser may take over those spots and the first advertiser will be asked to pick similar spots elsewhere.

Questions

Please email me with any left-over questions you may still have. This banner advertising thing is new for all of us and the insights about it are still rapidly changing.

The ChipDir's popularity

In case you're doubting the past and current popularity of the ChipDir, have a look on this page.

Ad for PCI video capturing boards by Dektec.

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